GAMIFYING A SELF-GUIDED TOUR
This new Scavenger Hunt feature is like a self-guided tour with a gamified twist, curated by other Airbnb users.
Lists can be created by anyone, and users can search for and activate a Scavenger Hunt in the area that they’re staying, which then allows the user to follow a list of activities and/or go to various points of interest around their location on their own time.
Optionally, users could upload photos to show themselves participating in the task (e.g. “Take a selfie in front of XYZ location”), which adds to the social aspects of this feature.
In order to support Airbnb’s existing features, relevant paid Experiences would be automatically added as optional tasks to the Scavenger Hunt list. Perhaps users could receive special ‘badges’ on their account for completing certain Scavenger Hunts. Lastly, this feature could also have a social aspect that lets travelers meet up with other travelers in order to complete the Scavenger Hunt together.
This feature could be a fun way to bring people together from around the world, enable people to explore new parts of a city on their trips in a cheaper and fun way, allow users to participate in the global Airbnb community by uploading photos, and be a way for Airbnb users members to contribute back to the community by creating these curated lists of location and activity recommendations.
The scope of this project was kept to the mobile app user flow.