FINAL THOUGHTS AND NEXT STEPSOverall I think this is a solid path forward for Kiesel’s website redesign. I will be reaching out to them directly to show them my final project and this case study to explore the opportunity for an actual collaboration to implement these designs.
Given how confused people were in the initial round of testing, and given that my UI redesign was received much more positively, there is a significant opportunity here to help them upgrade their business and online presence.
In the future, I will be making an effort to ensure my tests are more inclusive and represent a wider range of demographics, such as gender and age range. Additionally, I want to make sure my designs are accessible so I’m meeting the needs of people of all kinds of ability.
The high fidelity UI usability test I performed had a fairly even balance of gender, but my initial round of testing was only performed by participants who identified as male. A broader range of perspectives and experiences will result in a more complete and inclusive design.
Future iterations on this project would include creating wireframes and the high fidelity UI design for the rest of the website, iterating upon the custom guitar builder feature, and running further usability tests to iron out any other hiccups in the site navigation/checkout flow.